Questions Coursework Example | Topics and Well Written Essays - 500 words - 5

Questions - Coursework Example However, sales people do face challenges in the course of their work. For instance, a salesperson promises to deliver goods to a customer in two days. In this case, a promise has been made, and it is either be kept or broken by the company’s distribution department. When the promise is broken, many people in the society have a perception that sales persons are dishonest. Members of the society have had bad experiences with personal selling, as they perceive sales people as annoying and over aggressive. A marketing mix is a method used by sales people to market their goods and services. The marketing mix is important when determining a brand’s offer. There are four P’s that are associated with marketing mix: product, price, Place and Promotion. The marketing mix is used to optimize the promotional tactics and advertising mix to increase sales. The selling act fits into the marketing mix through advertising, for instance, one has to ensure that the products meets the ideal 4 Ps for them to meet high demand in the market (Martin, 2009). Cold canvassing method is a traditional method used in selling process. It refers to the first call made to a potential customer. One of the major disadvantages of cold canvassing is that scammers have also used it, an element that has led to an escalation in fraud. Cold canvassing is perceived to be annoying by the customers, and this method might not attract success in businesses. Further, one may fail to get the best-qualified candidates for a certain post. Additionally, it may consume more time to convince potential employees. To achieve success in sales, the salesperson must first set goals and objectives and focus on achieving the goals after every sales call. Sales calls without clear outline objectives are wastage of time and company’s resources. It is important for a sales person to establish objectives to determine the