The Issue Of Breast Cancer - 830 Words

Introduction: Background: The issue of breast cancer affecting many individuals is a growing one. At the present time period it is now found that one in every eight women will be told they have breast cancer (â€Å"National Breast Cancer Foundation†, 2012). Therefore there is a significant amount of research going into this area. In addition, to the large amount of women and smaller amount of men who will be potentially diagnosed with breast cancer has become a global burden because those with metastatic cancer will eventually have cancer cells travel to other parts of their body (â€Å"National Breast Cancer Foundation†, 2012). MCF-7 cells are commonly used to study the mechanism of action and how the tumor works for human breast cancer (Osborn, Trent Hobbs, n.d.). These types of cells are the most common in laboratories for cancer research. According to C. Osborn MCF-7 cells are used because they typically â€Å"demonstrate similar morphology†, however the chromosomal stru ctures can be different. Thus leading to varied results. In addition, Osborn states that MCF-7 cell lines will usually have estrogen receptors, and progesterone receptors. The amounts of estrogen and progesterone receptors can affect the proliferation of the cells. (Osborn, Trent, Hobbs, n.d.). Therefore, the experiment will be using cells taken from a sixty nine year old patient with metastatic cancer. In recent studies, MCF-7 cells have been studied to find what chemical agents cause the cells to proliferateShow MoreRelatedThe Issue Of Breast Cancer1233 Words   |  5 PagesFrame: Issue To hear the word cancer come out of a providers mouth can be one of the scariest times of anyone life. So many questions pop into ones head, what do I have or how did I get it, and what do I do know. Breast and cervical cancer are two of the most common cancers diagnosed in women worldwide (Siegel, Miller, Jemal, 2015). Breast cancer starts to develop when cells in the breast start to grow out of control and form tumors (American Cancer Society , 2015). The population that breast cancerRead MoreThe Issues of Breast Cancer in Nigeria Essay1552 Words   |  7 Pages‘mild breast lumps.’ It is an ailment that could lead to breast cancer. We are happy to see women respond to our awareness programs.† said Dr. Rosa Phil (1). In her article, Dr. Phil commends Mrs. Anyanwu for taking action against breast cancer as she recommends all women do the same. The issue of breast cancer is fast becoming a major one. There is a huge hole to be filled in the area of breast cancer awareness in Nigeria. An article posted in the ‘The Daily Trust’ titled, â€Å"Breast Cancer amongstRead MoreBreast Cancer : A Widespread Condition And A Genuine Wellbeing Issue1767 Words   |  8 Pages Introduction: Cancer is a widespread condition and a genuine wellbeing issue(1). More than one in three individuals will add to some type of cancer at some stage in their lifetime. There are several distinct sorts of cancer(1). The most widely recognized cancer in Saudi Arabia in 2010 are: Breast Cancer, Colorectal Cancer, Non-Hodgkin Lymphoma (NHL), Thyroid Cancer, Leukemia(2). The frequency of cancer in Saudi Arabia reported by the Saudi Cancer Registry between January 01 and December 31, 2010Read MoreBreast Cancer : A Major Health Issue For Men Essay1028 Words   |  5 PagesProstate cancer is a major health issue for men in New Zealand. This essay will discuss a health initiative that aims to improve health outcomes for men and the role of the nurse in the health initiative. Culture of nursing, and its impact on prostate cancer in men will also be described (McMurray Clendon, 2012). Task A) The Ministry of Health (2013) launched a four year programme to improve health outcomes for men with prostate cancer called The Prostate Cancer Awareness and Quality ImprovementRead MoreBreast Cancer : My Health Related Issue On The Life Span Of An Person1447 Words   |  6 Pagesbe based on ‘Breast Cancer’ as my health related issue in the life span of an person. Cancer (also known as malignancy) is the general name for a gathering of more than 100 diseases. Despite that there are many sorts of cancer, all cancers begin in light of irregular cells lose control of their growth. Untreated cancers can bring severe illnesses and even lead to death. Cells in almost any part of the body can develop into cancer, and can spread to different ranges of the body. Breast disease is aRead MoreUsing Genetic Testing For Breast Cancer1497 Words   |  6 PagesAccording to Susan G. Komen only about 5 to 10% of breast cancer in the United States are due to inherited genes mutation. In other words, breast cancer is not always linked from a parent to child, only a small amount of people in the U.S. have an inherited gene. Genes are pieces of DNA that every cell in the body contains which includes the genetic code for your body. If there are any changes in the genetic code- DNA and RNA molecules that carry genetic information in the living body, there willRead MoreEssay on Male Breast Cancer 1361 Words   |  6 Pagesâ€Å"The term â€Å"breast cancer† refers to a malignant tumor that has developed from cells in the breast† (Breast Cancer,n.d). What society does not realize, is that men have breasts. If men can have abnormal cell growths in the breast, they are except-able to breast cancer as well. Men need to be aware of the prevention, diagnoses, and treatments for male breast cancer. Society links breast cancer to women, but what about the males in our society? Males have breast tissues, Boys andRead More Cancer Essay1378 Words   |  6 PagesIn recent years, cancer prevalence has been increasing globally. It is now one of the top 10 causes of death among the middle and high income countries worldwide (World Health Organisation, 2008). In Singapore, cancer has surpassed cardiovascular disease and become the top killer over the last 3 years (Ministry of Health, 2007). Breast cancer tops the chart among Singaporean women (Health Promotion Board, 2007). Thousands of women are diagnosed with breast cancer annually and it causes approximatelyRead MoreBreast Cancer Awareness1695 Words   |  7 PagesThesis Statement: While both women and men can also get the breast cancer disease there is a cure with awareness to breast cancer. I. Breast Cancer and Who It Attacks A) What Is the Disease and Who It Affects 1. Disease which is a malignant cancer 2. Cells forms within the tissue of the breast 3. Victims are shocked 4. Both men and women get this disease 5. Women will be diagnosed more than men II. Common Risks Factors For Breast Cancer A) This Disease Can Be Caused By 1. One’s diet and lifestyle Read MoreWomen’S Health Issues Require Separate And Unique Attention1205 Words   |  5 PagesWomen’s health issues require separate and unique attention from the medical world. Women represent the transition that society is also facing in regard to economics, health and wellness issues. ‘Healthy mind does, indeed produce a healthy body’. While, women are suffering from various health issues from past. Although, men and women share many health concerns. Women health issues include conditions that only effect women anatomy such as from child birth, pregnancy, menstruation till menopause. These

What to Do When Youre Accepted to Grad School

You eagerly rip open the envelope: ACCEPTED! Success! Youve worked long and hard to obtain a range of necessary experiences, including a high GPA, research and practical experiences, and good relationships with faculty. You successfully navigated the application process, which is no easy feat. Regardless, many applicants feel both elated and puzzled after receiving word of their acceptance to graduate school. Elation is obvious but confusion is also common, as students wonder about their next steps. So what should you do after learning that you are accepted to graduate school? Get Excited First, take the time to enjoy this fantastic moment. Experience excitement and emotions as you see fit. Some students cry, others laugh, some jump up and down, and others dance. After spending the last year or more focused on the future, enjoy the moment. Happiness is a normal and expected response to being accepted and choosing a graduate program. However many students are surprised that they also feel antsy and even a little sad. Unsettling feelings are common and are usually an expression of emotional exhaustion after the stress of waiting for an extended period of time. Survey the Terrain Get your bearings. How many applications did you submit? Is this your first acceptance letter? It may be tempting to accept an offer immediately but if you have applied to other graduate programs, wait. Even if you are not waiting to hear about other applications, do not immediately accept the offer. Carefully consider the offer and the program before accepting or declining an offer of admission. Never Hold on Two or More Offers If you are fortunate, this admissions offer is not your first. Some applicants prefer to hold on to all admissions offers and make a decision once they have heard from all graduate programs. I advise against holding onto multiple offers for at least two reasons. First, choosing among graduate programs is challenging. Deciding among three or more offers of admission, considering all of the pros and cons, is overwhelming and can impair decision-making. Second, and more importantly, holding onto an offer of admission that you do not intend to accept prevents wait-listed applicants from gaining admission. Clarify Details As you consider offers, examine the specifics. Are you going for a masters or doctorate? Have you been offered financial aid? A teaching position or research assistantship? Do you have enough financial aid, loans, and cash to afford graduate study? If you have two offers, one with aid and one without, you might explain this to your contact in admissions and hope for a better offer. At any rate, be sure you know what you are accepting (or declining). Make a Decision In many cases, decision-making entails choosing among two graduate programs. What factors do you consider? Consider funding, academics, reputation, and your gut intuition. Also consider your personal life, your own desires, and your quality of life. Dont just look within. Talk to other people. Close friends and family know you well and can offer a fresh perspective. Professors can discuss the decision from an academic and career development perspective. Ultimately, the decision is yours. Weigh the pros and cons. Once you have reached a decision, dont look back. Graduate Programs Once you have made a decision, do not hesitate to inform graduate programs. This is especially true of the program whose offer you are declining. Once they receive word that you are declining their offer of admission, they are free to inform applicants on the wait list of their admittance. How do you accept and decline offers? Email is an entirely appropriate means of communicating your decision. If you accept and decline offers of admission by email, remember to be professional. Use proper forms of address and a polite, formal writing style thanking the admissions committee. Then either accept or decline the offer of admission. Celebrate Now that the work of evaluating, decision making, and informing graduate programs is done, celebrate. The waiting period is done. The difficult decisions are over. You know what you will be doing next year. Enjoy your success.

Compensation Benefits Essay - 6166 Words

Running Head: COMPENSATON AND BENEFITS Compensation and Benefits in the Twenty-first Century Abstract Team platinum will explore compensation and benefits in the 21st century. Any review of total compensation must include the crucial areas of health and retirement benefits and financial compensation, as well as discuss the implications of pivotal changes in the market and demographics which impact organizations and overall performance management issues. There are several different compensation and benefit strategies that can be combined in innovative ways to meet the needs of the both the organization and the diverse needs of the employees. The proper administration of a total compensation and benefits package is a†¦show more content†¦When it comes to an individual trying to figure out how much pay they feel they deserve to be paid, they must consider the job they are applying for and the compensation packages the organization is offering. They must decide what is important to them. Do they want benefits like family insurance, dental insurance, profit sharing or other perks? Or do they want to eliminate those perks and take more pay in their place? â€Å"Today more and more employers are experimenting with flexible compensation packages† (Krannich Krannich, 2005, p.38). These perks tend to add up when translated to dollar amounts. Many employers will offer numerous compensation packages where employees can pick and choose or mix and match what they feel are important to them at that point in their life (Krannich Krannich, 2005). Salary Negotiation Tips for Professionals also suggests that employees should negotiate their base pay. What it comes down to is base pay is a major indicator of an employees’ value, as well as the way to compare the value of different positions. Most employees can expect that their base pay is about 60-80 percent of a total compensation package. An employee must not overlook or not focus on the other portion of the package. There is another 20-40 percent of that compensation package that can also be negotiated. It is all in how the employer and employee structure the individual’sShow MoreRelatedCompensation and Benefits1695 Words   |  7 Pages | |Compensation and Benefits | |Human Resource Management Coures | | Employee compensation and benefits are critical factors in the new hire acceptance process andRead MoreCompensation and Benefits2496 Words   |  10 PagesCompensation and Benefits: Methods, Strategies and Performances LaTonya Hopes This paper is submitted in partial fulfillment of the requirements for Human Resource Administration BUS 5273-50 Texas Woman s University School of Management Dr. Derek Crews February 8, 2013 Table of Contents Abstract †¦Ã¢â‚¬ ¦....................................................................................................................... 3 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 LiteratureRead MoreCompensation and Benefits Essay1427 Words   |  6 PagesCourse Project The Compensation and Benefits of the Dooly County School System [pic] Renee Bowens HRM430 Professor Eureka Hampton August 16, 2009 DeVry University Abstract This report will show what compensation and benefits are offered to the employees of Dooly County. It will also show how a sick leave bank would benefit the employees that have exhausted their sick and personal leave days in order to care for themselves or their families. I hope this paper will show readers thatRead MoreConsiderations for Compensation and Benefits1442 Words   |  6 PagesConsiderations for Compensation and Benefits Abstract Compensation is one of the most important considerations perspective employees will make prior to accepting a job offer. For this reason, another performance of Human Resource (HR) professionals is the compensation analysis. The focus of the analyst in this position is to use strategy in formulating compensation and benefits packages that are attractive and conducive to maintaining talented employees (Editorial Board, 2011). As another criticalRead MoreBenefits Of A Executive Compensation1390 Words   |  6 Pagescomplaining about the high executive compensation in the companies. They believe that such executives are draining the resources of such companies at the expense of the shareholders. Despite the non-binding votes from the shareholders against high levels of executive pay, many companies have given a deaf ear to them. Reduction of executive compensation has been a major challenge to many companies. There are various impediments in effecting a reduction in executive compensation. Hiring and retaining top-caliberRead MoreEssay on Compensation and Benefits Strategy1040 Words   |  5 PagesCompensation and Benefits Strategy Landslide Limousine (LL), a small business in Austin, Texas, hired Atwood and Allen Consulting (AAC) to conduct a market evaluation and provide recommendations for the following: a position in the market, a compensation structure, a total compensation and benefits strategy, and performance incentives and merit-based pay to recognize and engage employees. This will help to identify applicable laws related to pay and benefits. This paper includes citations fromRead MoreBenefits And Benefits Of Compensation Packages1182 Words   |  5 PagesWhat is a compensation packages? Compensation packages are a group of different benefits that employees gain for employers. Compensation is needed for every business no matter what it is to be successful; I do not know anyone who would work for free. (â€Å"Cost-benefit analysis assesses the profitability of a financial endeavor by considering the present value of each cost and benefit. Present values are used under the assumption that money avail able now is worth more than money in the future. That isRead MoreEmployee Compensation And Benefits Package Essay905 Words   |  4 PagesIntroduction – Employee Compensation and Benefits This paper will outline an employee compensation and benefits package for a new hire for a secretary for the department. First, it will describe the organization I chose for designating a compensation package. Next, this paper will develop an employee compensation and benefits package for this new position. This paper will outline an employee compensation and benefits package for a new hire for a secretary for the department. First, it will describeRead MoreEmployee Compensation And Benefits Packages Essay1245 Words   |  5 PagesEmployee Compensation and Benefits Organizations create compensation and benefits packages in order to attract the best talent. In today’s global economy it is imperative that organizations offer compensation packages that are competitive in order to recruit the very best talent in the world. However, in order to be successful, compensation packages must align with business strategies. Authors â€Å"Mathis, Jackson, and Valentine (2014) explain that an effective total rewards approach balances theRead MoreEmployee Compensation And Benefits Packages Essay1537 Words   |  7 PagesIntroduction In today’s competitive workforce, compensation and benefit packages plays a crucial role on recruitment and retention for both the organization and the employee. Bumpbie finds itself in a situation where it could positively affect its employee’s morale, turnover rate and longevity; by making a strategic decision to implement compensation and benefit packages that will encourage current workers to stay and entice new applicants. Money is not always the inherent reason businesses experience

The Importance Of Interpersonal Communication For Having A...

I would like to share some communication concepts that I recently learned in a class I am taking. Interpersonal communication is needed when starting any new relationship. Communication becomes vital in continuing and maintaining these relationships.The concepts are based on the importance of interpersonal communication for having a healthy marriage. Our body language and spoken words often get read the wrong way which sometimes has a negative impact on our relationship. Many times you hear that marriage changes the relationship in part because communication and other attributes fall to the wayside, â€Å"about 40 to 50 percent of married couples in the United States divorce†. I hope this letter will be a reference in helping you effectively†¦show more content†¦When we feel fear communications get impaired. To avoid being misunderstood we say nothing to keep from losing control of our emotions. We suppress them and don’t communicate them in order to be liked b ut then we say what your partner wants to hear. In order for an interdependent relationship to flourish each person will need a strong personal foundation upon which to build the relationship. â€Å"Researchers believe that self -concept is a complex mix of how we see ourselves, what others have told us about ourselves, and what society says we should be† .Self-concept goes further into our psyche and brings up thoughts on what you can contribute to the relationship and how you want the other person to look at you. Keeping this in mind both of you need to remember that being married does not mean you have to fall into these antiquated roles. In the past children were raised to fill certain roles in society depending on their gender. As society has changed so has the personal concept of self. Men are home makers and women are leading corporations. â€Å"In 2010, the Federal Reserve Bank surveyed Americans and asked who controls more private wealth in this country, men or wome n. Seventy-six percent of Americans said men and were shocked to learn that, in fact, women were in the majority, at 51 percent, compared to men at 49 percent. It is predicted that this trend will continue, with estimates that the female majority will increase to 66 percent by

The Techniques Used in American Beauty free essay sample

Throughout American Beauty, Mendes? use of set design and camera angles have been carefully structured to emphathise the ? lm? s theme of imprisonment. In the opening scene the audience? s introduction to the lead character is Lester Burnham taking a shower. Mendes (1999) states this is the ? rst jail cell the audience sees Lester in, a range of various jail cell type settings appear throughout the ? lm including Lester presented excessively behind glass, between frames and at work, where he is con? ned to a small cubicle in a very large of? ce (Appalachian, 2009). The effect of Lester imprisoned suggests he is isolated and removed from the world around him. The camera angles used exaggerate this and highlight Lester? s de? ation of power against the signi? cant people in his life. This technique is shown to de? ne the relationship between Lester and his boss, Brad. During a private conversation about budget cuts at work, Brad? s superiority is enforced as he shot from a low angle, whereas Lester is shot from a high angle, this creates the effect that Lester is far away from Brad, which demonstrates to the audience the vast power Brad has over him. Mendes (1999) describes Lester as â€Å"distant and isolated† in this scene. This technique is also replicated throughout the movie to emphathise Lester? s detached relationship from his wife, Carolyn and daughter, Jane. The scene where Lester is seen to delay his wife by spilling his briefcase on the pavement before entering the car, Carolyn, similarly to Brad is shot from a low angle again which enforces Lester? s lack of power and her superiority. Interestingly, as the ? lm progresses and Lester? relationships evolve, the camera angles also evolve in reverse and the audience begins to see Lester shot in a low angle and characters like Carolyn are shot in a high angle, indicating that Carolyn is now vulnerable. These altered camera angles give Lester a triumphant image. Another technique Mendes uses is colour. The use of colour is often an important technique utilised by ? lm directors to communicate themes and ideas to an audience. In American Beauty, Mendes powerfully uses colour to communicate that the characters are attempting to escape from their imprisonment. Initially the characters are seen in environments that are very dull and nondescript, as Mendes (1999) states when referring to Lester? s work setting. As Lester? s quest for escapement gains momentum, the vivid colour of red is gradually introduced more into this ? lm through subtle furnishings in the Burnham house and particularly integrated with Lester? s sexual fantasies. The use of the vibrant, red rose petal is ? rst introduced when Lester and Carolyn attend Jane? s cheer performance, where Lester loses himself as he enters his ? rst â€Å"tunnel of fantasy† (Mendes, 1999). Deschler (1999) states the rose is symbolic of American beauty, and the colour red symbolises passion and love. The signi? cance of the rose petal and the colour red is repeatedly seen throughout the ? lm in house furnishings such as a bouquet of roses on the coffee table and vividly in Lester? s fantasies about Jane? s friend, Angela, the increasing level of red in the ? lm is in conjunction with Lester? s progressing sexual drive and transformation. The ? ourishing presence of the colour red, acknowledges Lester? s ? erce lust and desire to be free. This is effectively conveyed during the scene where Lester visualises Angela in a vibrant sea of roses, touching herself seductively on his bedroom ceiling, also when Lester buys the car â€Å"he has always wanted† (Ball, 1999), which is a 1970 Firebird and strategically, red. Music is a powerful medium in ? lm and Mendes uses the soundtrack in American Beauty to articulate the character? s evolving personalities and relationships, and to set the tone of each scene, particularly noticeable during Lester? s transformation. Composer, Thomas Newman? score is described as â€Å"lonely and melancholy† (Mendes, 1999), which is an appropriate expression for Lester? s existence at the beginning of this ? lm. This is similarly demonstrated and supports to de? ne the initial relationship between Lester and Carolyn, as shown by the dull music that Carolyn chooses to play at the dinner table. When Lester? s journey to freedom gains speed, evidently his sense of self worth has increased as there is an optimistic lift in the genre of music that is played as the backdrop to Lester? s life. This melancholy music played at the beginning of the ? m, begins to disappear and is replaced by fast paced, rock music. Simultaneously as Lester? s lifestyle transforms into marijuana smoking and employment at a fast food restaurant, so does too his interest in listening to seventies rock music (Deschler, 1999). At the height of Lester? s transformation, an important scene where the soundtrack effectively communicates a liberating change in personality is when he is recklessly driving his 1970 Firebird, whilst singing along to Guess Who? s rock hit â€Å"American Woman,† he con? dently sings the lyrics â€Å"American woman, stay away from me† (Ball, 2009). This rebellious choice of song supports Lester? s new found freedom from his corporate life and could even suggest that Lester is newly unaffected by his wife? s judgements and bounds by recreating his lost youth. In many of the fantasy sequences involving Angela, the music composed is seductive and trancelike, which mirror? s the effect Angela has on Lester (Huffstutler, 2009), the technique of soundtrack is effectively used here to set a strong tone for the audience. In American Beauty, director, Sam Mendes uses the Burnham family to demonstrate the breakdown of a suburban family and possibly to encourage his audience to ? ook closer? and past what often appears, to be a seamless, picture perfect life. American Beauty effectively employs the techniques of set design, camera angles, colour and soundtrack to convey the meaning of this ? lm, which is to escape from imprisonment.

Neuromarketing Assessment for Eectroencephalography-myassignmenthelp

Question: Discuss about theNeuromarketing Assessment for Eectroencephalography. Answer: Research Field There have been recent significant improvements in Neuromarketing strategies performed by businesses across the world. Neuromarketing can be defined as the procedure for applying neuroscience to improve product marketing (Lee, Broderick, Chamberlain, 2007). Consumer neuroscience encompasses the application of Magnetic Resonance Imaging (MRI), biometrics, electroencephalography (EEG), eye tracking, facial coding etcetera to assess a consumers reaction to specific commodities, advertising, packaging and other elements of marketing. However, the application of this marketing strategy violates some of the basic ethical issues like consumer privacy and company transparency. Neuromarketing is also an expensive way of marketing. Secondary Data Data on the impact of human reaction and emotions in marketing can be readily accessed in https://www.bestmarketingdegrees.org/neuromarketing/, containing reports of the facts related to this field. Similarly, information on the expense of conducting some of the Neuromarketing strategies can be accessed in https://www.forbes.com/forbes/neuromarketing-tapping-into-the-pleasure-center-of-consumers/. Research Questions The primary aim of this research is to find out the advantages and disadvantages of neuroscience in business marketing. The following research questions will help in the study. Do human emotions affect a consumers decision to purchase a product? Is Neuromarketing a worthy investment in terms of cost-benefit analysis? Search Terms Some of the major search terms used in this research include the following: product promotion, Neuromarketing, cost-benefit analysis, Magnetic Resonance Imaging (MRI) etcetera. They are critical to the study and comprehension of the subject matter. Merged Articles Morin, C. (2011) and Ariely and Berns, (2010), agree that Neuromarketing is rapidly gaining popularity in the business marketing today. This can be attributed to its effectiveness in achieving the organizations marketing goals. However, Murphy, Illes, and Reiner, (2008) argue that the ethical issues in this field need to be carefully addressed before fully adopting the Neuromarketing project. Consumer privacy and company transparency are too great deals to ignore simply. References Ariely, D., Berns, G. S. (2010). Neuromarketing: the hope and hype of neuroimaging in business. Nature reviews neuroscience, 11(4), 284. Lee, N., Broderick, A. J., Chamberlain, L. (2007). What is Neuromarketing? A discussion and agenda for future research. International Journal of Psychophysiology, 63(2), 199-204. Morin, C. (2011). Neuromarketing: the new science of consumer behavior. Society, 48(2), 131-135. Murphy, E. R., Illes, J., Reiner, P. B. (2008). Neuroethics of Neuromarketing. Journal of Consumer Behaviour, 7(4?5), 293-302.